About the company

Friendly Finance offers convenient and innovative everyday financial services.

We are changing the common understanding of financial products by offering short term loans with more speed and flexibility than banks and high street lenders. At Friendly Finance we do not pay much attention to the traditional finance industry. Old-school products are full of hidden charges and encourage people to borrow more than they need. Our ambition is to keep it simple and to give our customers the best service possible by constantly adding new and innovative solutions. We invest heavily to create a fast, fair and transparent experience to our clients.

Friendly Finance has a strong capital base and ambitious plans for future expansion.

Some of the characteristics

  • We are responsible: Our customers do not have to borrow more than they need. Our cash advances are strictly short-term solutions for a maximum of 31 days – to smooth out our customers day-to-day life.
  • We are clear in all our communication: We always calculate the total amount repayable upfront, showing customers the figures clearly before they apply.
  • Most of our IT systems are developed in-house to support the business and maintain control of all important processes within the company.
  • We have developed our own credit scoring tool to make even more accurate assessments, which is used as a complement to credit checks from credit rating companies. We always do ID and thorough credit checks before we grant a loan.
  • We are different: Our goal is to make lending as simple as possible. There’s no paperwork or meetings with bank managers our entire service is online and real-time.